The
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Gentleman blogger with iPhone illustration

Quips, Tips & Interesting Bits

from the mind of

Nick Cernis

iOS Developer

The Feature Trap

13 January 2011

Tim Ferriss over at the 37signals blog, on the biggest mistakes startups make:

“The biggest weakness I see is companies getting focused on implementing new features,” he says. “That’s the biggest waste of time that I see. They have a viable product that people are paying for and instead of identifying their cheapest avenue for acquiring profitable customers or focusing on polishing the product they already have, they focus on adding ten new features.

My guess is a fair few iOS developers could benefit from thinking about this.

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